Chanel was given ten percent of the sales and the right to
Chanel began a small but lucrative production of the Chanel No. 5 fragrance and sold it exclusively in her boutique until 1924. It was then that the Jewish Wertheimer brothers and owners of the highly revered perfume house Bourjois negotiated a business venture whereby they set up the corporation Parfums Chanel. Chanel was given ten percent of the sales and the right to sell her fragrance in her own shops. This was the first perfume negotiation in history with a fashion designer. The Wertheimer’s were savvy to realize the potential of the fragrance, especially with their plans to release the perfume worldwide.
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